Jumpman, Jumpman! Paris Saint-Germain Scores Jordan Collab

Soccer club Paris Saint-Germain has inked a deal with Nike’s Jordan Brand for an exclusive line of apparel, training and lifestyle products, to be sold around the globe.

License Global

September 13, 2018

1 Min Read

Soccer club Paris Saint-Germain has inked a deal with Nike’s Jordan Brand for an exclusive line of apparel, training and lifestyle products, to be sold around the globe.

This season, the Jordan Brand will also make its UEFA Champions League introduction on the team’s home and away jerseys.

The Paris Saint-Germain x Jordan collection includes more than 90 items.

“The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalizing on the avant-garde approach of our Parisian roots,” says Nasser Al-Khelaifi, chairman and chief executive officer, Paris Saint-Germain. “This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise.”

Nike previously signed on to be Paris Santi Germain’s long-term kit manufacturer.

The Paris Saint-Germain x Jordan collection is now available for pre-order on https://en.psg.fr/

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like