New partnership with Pioneer will see a full line of headphones inspired by the extreme athletic brand.
NORTH AMERICA- The Ironman brand has teamed up with Pioneer & Onkyo USA in a multi-year licensing agreement for branded sport and fitness headphones in the U.S. and Canada.
The Ironman brand is owned by Wanda Sports Holdings.
The first product to be released in the line are Pioneer the SE-E3M Ironman sports earphones, which feature ultra-lightweight materials, ear hooks that conform to the ear to prevent chafing. Best of all the headphones are sweat and water resistant, making them perfect for ever-active Ironmen and Ironwomen.
As part of the agreement, Pioneer will be participating at select Ironman Village events, and the companies are currently exploring additional cross-promotional opportunities.