IMG Signs John Wooden Partner


SD Entertainment has secured the entertainment rights for the brand of legendary college basketball coach John Wooden and his philosophy, the Pyramid of Success.

In the new deal with IMG Licensing, SD plans to bring Wooden's inspirational philosophy to life through stories, school curriculums and entertainment content.

One of the most revered coaches of all time, Wooden lead the UCLA men's basketball team to 10 NCAA championships in 12 years. His Pyramid of Success focuses on how to be successful in life as well as in basketball.

“We are very proud and excited to recognize Coach Wooden’s legacy, coinciding with the NCAA’s celebration of the 75th anniversary of March Madness, with this new entertainment deal and a number of other exciting initiatives celebrating his greatness,” says Daniel Siegel, vice president of licensing, IMG. “SD Entertainment’s commitment to bringing [Wooden’s] Pyramid of Success philosophy to young audiences through beloved characters across multiple screens will ensure coach Wooden’s wisdom will inspire our future generations.”