Iconix Sets New Goals with Umbro

Iconix Brand Group and soccer brand Umbro have signed a multi-year deal to be the official apparel partner for Soccer Shots, an international franchise program that provides children ages 2 through 8 with age-appropriate soccer and character development experience.

License Global

February 25, 2019

Through the new partnership, UMBRO will be the exclusive supplier of jerseys for all Soccer Shots coaches and more than 350,000 children who participate in Soccer Shots’ programs each year. Umbro will also support the Soccer Shots Foundation, which provides learning and development opportunities to underserved children through the game. This curriculum-based program is offered through 120 franchises, operating in more than 200 territories across nearly 40 states in the U.S. and Canada.

“As one of the most authentic soccer brands in the world that is truly serving the younger player, Umbro is an ideal partner for Soccer Shots,” says Justin Bredeman, chief executive officer, Soccer Shots. “Our new partnership with Umbro will help us make an even greater positive impact on the families we serve nationwide.”

“Partnering with Soccer Shots will help us bring the Umbro brand to a new generation and give us great visibility in their youth soccer programs across the United States and Canada,” says

Robert Galvin, chief executive officer and president, Iconix Brand Group.

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