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Firefly to Rep Legends of Lucha Libre

The licensing agent will also take on luchadores including former WWE World Champion Rey Mysterio, among others, for licensing.

GLOBAL–Masked Republic has signed on Firefly Brand Management to represent the cultural icons and superstars of the Legends of Lucha Libre wrestling brand.

Through the terms of the agreement, Firefly will develop a diverse worldwide licensing program for the wrestling brand as well as its roster of Mexican wrestling stars, known as luchadores, including former WWE World Champion Rey Mysterio as well as Blue Demon Jr., Solar, Tinieblas, Jr., Konnan and more.

“Lucha libre has become one of the most popular forms of sports entertainment on the planet. It has become an integral part of todays’ pop-culture maintaining a huge fan base,” says Cynthia Modders, president and chief executive officer, Firefly Brand Management. “We are so excited to be working with Masked Republic and look forward to introducing this brand’s enormous potential to many new licensing partners.” 

Lucha libre events currently boast fan bases in territories such as Mexico, the U.S., Canada, Latin America, France, Germany and South East Asia. Furthermore, Masked Republic’s lineup of their Legends of Lucha Libre have a collective of 14.3 million Facebook followers, 2.4 million Twitter followers and 1.2 million Instagram followers.

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