Feld Expands Monster Jam Lineup

Feld Entertainment has partnered with a number of licensees to further expand Monster Jam, a touring monster truck property.

April 6, 2018

Feld Expands Monster Jam Lineup

New licensees on board for wood model kits, replica trucks and video games.

Feld Entertainment has partnered with a number of licensees to further expand Monster Jam, a touring monster truck property.

First, the company has partnered with Hunter Products for a range of Monster Jam-branded replica 12V ride-on trucks and 12V mega quad bikes, including Grave Digger and Max-D replica vehicles. The new range will be available worldwide.

Next, Strottman International, supplier of Lowe’s Home Improvement, will produce a range of branded build-it-yourself wood model kits. This fall, Grave Digger and Monster Mutt Dalmatian wood kits will be available at Lowe’s Home Improvement stores throughout the U.S., as well as online at Lowes.com.

Finally, GameMill Entertainment will introduce “Monster Jam: Crush It,” a new console video game that will feature new Monster Jam trucks, enhanced 4k resolution and new game play. The new video game will be available worldwide this fall for PlayStation 4 and Xbox One.

Feld Entertainment has also extended its partnerships with several licensees

including:

  • American Greetings for greeting cards;
    • Fathead for wall decals;
      • Kurt Adler for ornaments, stockings and holiday decorations;
        • Revell for plastic model kits;
          • Impact Rock for posters and calendars in Australia and New Zealand; and
            • Hunter Leisure for paper products, writing instruments, desk accessories and stationery in Australia and New Zealand.

              “Monster Jam continues to be one of the most exciting family-based live events in the world,” says Mark Abernethy, vice president, licensing, Feld Entertainment. “The expansion of product categories at retail and the resigning of strong long-term licensing partners continues to solidify the Monster Jam brand as a global leader in key retail categories across hard lines, soft lines and digital.”

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