Everlast Refreshes Brand with Beverages

Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.

Everlast Hydrate Elite, an all-natural performance drink fortified with coconut water and sea salt, is designed to offer hardcore athletes and casual gym-goers a coconut water that also serves as a sports drink.

“We strive to equip consumers with all of the tools they need to reach their performance goals,” says Neil Morton, president and chief executive officer, Everlast. “The Everlast Hydrate Elite line is our answer to athletes and fitness enthusiasts seeking a performance drink to stay hydrated in and out of the gym.”

Everlast Hydrate Elite will be available at select stores across the U.S.