In October, merchandise programs in India and South Asia will be in-store and e-commerce.

License Global

September 29, 2022

1 Min Read
Jiggy George.
Jiggy George.Dream Theatre

FIFA has appointed Dream Theatre FIFA World Cup to manage the licensed merchandise program in India and South Asia for FIFA World Cup Qatar 2022, which will take place from Nov. 21- Dec. 18.     

Dream Theatre will also represent FIFA Under 17 Women's World Cup 2022, FIFA World Cup 2026, FIFA U-20 World Cup Indonesia 2023, FIFA Women's World Cup Australia/New Zealand 2023 and the recently-launched FIFAe competitions between 2021 and 2026, which include FIFAe World Cup, FIFAe Club World Cup, FIFAe Nation Cup and FIFAe Continental Cup.  

"We are really excited to extend our long-standing partnership with FIFA to the next level with our association for FIFA WORLD CUP QATAR 2022," says Jiggy George, founder, chief executive officer, Dream Theatre. "There is no greater event than the FIFA World Cup, and we are working with the best in class partners to bring a truly phenomenal licensed program for fans in India."  

India will see licensed FIFA lifestyle apparel for kids and adults, loungewear, innerwear, fitness accessories, bags and luggage, sporting goods and a range of fan merchandise and novelty items. Licensed products will also be available in specialty stores, large format and departmental stores, and standalone stores.  

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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