has announced a series of new and extended partnerships with football clubs across Europe. Collaborations with top women’s and men’s football teams from European clubs such as FC Bayern München, Juventus,
, Paris Saint-Germain and
will give fans access to matchday experiences, hospitality tickets, unique moments with players and limited-edition merchandise prizes.
In 2023, Coca‑Cola will also use the partnerships to kick off a new campaign to bring football fans across Europe together to enjoy their favorite matchday meals with a Coke.
The partnerships build on Coca‑Cola’s heritage of supporting football from the grassroots level to the world stage at a pivotal moment in the sporting calendar ahead of the
World Cup 2022. The collaborations focus on Coca‑Cola and Coca‑Cola Zero Sugar to build on the brand’s long-standing association with football while continuing to drive awareness of its sugar-free alternative.
“Having been an integral part of
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