Brevettar Launches Global Sports Licensing Company

Brevettar has launched as a new, full-service sports licensing agency that maximizes revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. As the exclusive licensing agent for Upper Deck, Brevettar provides collectible merchandise opportunities for some of the most iconic athletes, brands and intellectual properties. 

The company’s stated mission is to maximize revenue for clients through sustainable collaboration and licensing opportunities. Brevettar creates one-of-a-kind merchandise for brands interested in expanding brand portfolios through authentic autographed and/or licensed collectibles.

To deliver, Brevettar brought on industry veteran Stu Crystal as general manager. Crystal brings years of experience in marketing, merchandising and consumer products to the company. He served as vice president, consumer products, Major Soccer League and worked with top players in the sports space, including United Soccer League, Upper Deck and more, managing a variety of licensing needs. 

“Brevettar’s entrance into the licensing space marks an important shift in the industry, offering new opportunities with some of the world’s top talent,” says Jason Masherah, president, Upper Deck. “We are looking forward to working with Brevettar as a trusted licensing agent to provide authentic, high-quality products as the collectibles industry evolves with a new era of collectors.”

Brevettar uses authentic and innovative programs to build brand awareness and enhance their clients’ brand image. Additional services include athletes and talent licensing, property management and brand licensing.