The New England apparel brand will release exclusive merchandise for the Boston-based baseball team throughout the 2018 season.
NORTH AMERICA–The Boston Red Sox has appointed the New England apparel brand Vineyard Vines to serve as the “official style” of both the baseball team and its stadium Fenway Park.
Through the partnership, Vineyard Vines will release exclusive merchandise through the 2018 season including products for men, women and children. The apparel brand will also offer exclusive apparel and accessories during the team’s home opener this Thursday.
Additionally, Vineyard Vines will participate in Fenway's Rooftop Sessions, a pre-game concert series.
"Baseball is a treasured American pastime and the Boston Red Sox and Fenway Park are an iconic institution in the sport,” says Ian Murray, chief executive and co-founder, Vineyard Vines. “As a proud New England brand, we couldn't be more excited to partner with one of New England's favorite teams and further enhance our involvement in the Boston community."
The Red Sox-branded products will also be available in select Vineyard Vine store and online at VineyardVines.com.