BLE: Nitro Circus Rides into Video Games

Action sports brand strikes multi-year agreement for a new game on all major platforms.

Nitro Circus has tapped Saber Interactive, a developer of interactive games, to create a new video game based on the action sports entertainment brand.

Preliminary designs for the AAA title is currently in development and will be available on all major platforms. The game will aim to depict the thrills and risks of an up-and-coming athlete looking to join Nitro Circus Live. Players will be able to perform Nitro Circus’ tricks and attempt record-breaking world firsts. Additional details regarding the project will be announced in the coming months.

“We are thrilled to announce a partnership with one of the world’s leading game developers, Saber Interactive,” says Peter Maule, global head, licensing, Nitro Circus. “This is consistent with our long term consumer products strategy of aligning with the best-in-class in each product category. Gaming in particular is of utmost importance as we expand our global licensing footprint. It is absolutely critical for us to deliver authenticity; which Saber can do better than anyone. This is a perfect fit for Nitro Circus and our fans.”

"It is a dream for Saber to be working with Nitro Circus and its star athletes to create the definitive extreme sports video game," says Matthew Karch, chief executive officer, Saber Interactive. "This game is unique in that it won't simply be developed for the fans, it will be developed with fan involvement. We can't wait to keep gamers in the loop with our progress."