Batter Up! Yankees Name Baked By Melissa Official Cupcake
The New York Yankees have tapped fellow New York company Baked by Melissa to become the official cupcake of the legendary baseball team.
Baked by Melissa will celebrate the “Bronx Bombers” with mini cupcake packs featuring limited-edition New York Yankees sleeves at 14 of its retail locations across the Yankee’s television territory of N.Y., N.J. and Conn.
Each themed package will include handmade treats in seasonal flavors that will be sold in counts of 25, dubbed the Latest & Greatest; 50, called the Double Header; and 100, the Grand Slam.
"When I started Baked by Melissa ten years ago out of my small Manhattan apartment, I could never have imagined becoming an official cupcake of the Yankees,” says Melissa Ben-Ishay, president, Baked by Melissa. “They are the most well-known and beloved sports team in our New York City home, and we could not be more thrilled as a company to be partnering with them."
Baked by Melissa cupcakes are now a featured dessert at the Legends Suite Club. Yankees fans will now have the chance to participate in promotional giveaways for game tickets and apparel at select Baked by Melissa stores.