Baseball Hall of Fame Launches Licensing Program

The National Baseball Hall of Fame and Museum in Cooperstown, N.Y. has selected Indianapolis-based CMG to lead its licensing program.

As agent, CMG will seek partners to license marks belonging to the hall of fame and museum, as well as participating member marks, including Johnny Bench, Yogi Berra, Dennis Eckersley, Nolan Ryan and Ozzie Smith.

The National Baseball Hall of Fame and Museum was founded in 1936 and its doors opened in 1939. The non-profit organization hosts children’s programs nationwide, as well as on-site public events. The museum has more than 35,000 artifacts, close to 500,000 original photographs and more than 10,000 hours of recorded media.