Authentic Brands Group, Sakar International Partner for Reebok

Authentic Brands Group (Authentic), is partnering with Sakar International (Sakar), a top manufacturing company for Reebok. Through the partnership, Sakar will design, manufacture and distribute Reebok-branded basketball, pickleball, baseball, soccer and football equipment, as well as electronics, including audio, tech and massage products. 

“We are pleased to partner with Sakar International to expand the Reebok brand into new product categories,” says Steve Robaire, executive vice president, Reebok at Authentic. “This partnership continues the momentum of Reebok’s return to sport on the heels of the Shaquille O’Neal, Allen Iverson, Justin Fields and Angel Reese announcements as we re-enter the sports equipment industry where Reebok has held a strong market position.” 

With Sakar’s expertise in product development, Reebok intends to offer consumers a range of products that align with their active lifestyles and reflect the brand’s dedication to quality and innovation. 

“Partnering with Authentic and Reebok is exciting for us,” says Jeff Saka, president, Sakar International. “We can’t wait to see Authentic’s vision and our own innovation come to life in the products we create. We have a common goal of delivering high-quality, fresh, interesting items across all categories and look forward to launching these lines in 2024.” 

The new assortment will roll out across key department stores, specialty retailers and online across the U.S. and Canada in 2024.