adidas Reveals FIFA World Cup Ball

Soccer ball will feature technology with precise ball data in real time to support fast and accurate offside calls.

License Global

July 1, 2022

1 Min Read
The 2022 FIFA World Cup ball from adidas.
The 2022 FIFA World Cup ball from adidas.adidas

adidas has announced the Official Match Ball of the FIFA World Cup 2022 will feature new connected ball technology, which will be used to enhance the VAR system by providing an unprecedented level of data and information to match officials for making faster and more accurate decisions on the biggest stage of all. 

Following its reveal in March this year, Al Rihla will be the first World Cup Official Match Ball to feature the innovation, providing precise ball data, which will be made available to video match officials in real time. Combined with player position data and by applying artificial intelligence, the innovative connected ball technology contributes to FIFA’s semi-automated offside technology and offers video assistant referees instantaneous information to help optimize decision making. 

The new technology developed in close collaboration with FIFA and KINEXON, a company focused on sensor network and edge computing, enables the video match officials to review live data for the first time by automatically providing accurate information, 500 times per second, on when a player has touched the ball. 

A new adidas Suspension System in the center of the ball hosts and stabilizes a 500Hz inertial measurement unit (IMU) motion sensor, which provides unprecedented insight into every element of the movement of the ball, while making the technology unnoticeable for players and not affecting its performance whatsoever. The sensor is powered by a rechargeable battery, which can be charged by induction. 

Related:Video Game, ‘Apex Legends,’ Comes to ‘FIFA 2022’ in New Kit Crossover

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like