ABG Knocks Out Muhammad Ali Sock Deal

Bombas is on board to fete the late boxer’s legacy and contributions as an activist and humanitarian.

NORTH AMERICA–Authentic Brands Group, owner of Muhammad Ali Enterprises, has tapped Bombas, a sock company with a one-for-one give-back structure, to launch a multi-year partnership inspired by the late boxer.

The Muhammad Ali x Bombas sock collection aims to celebrate Ali’s legacy and contributions as a world-class athletes, activist and humanitarian, and draws inspiration from quotes, images and the personal style of the boxing legend.

The Ali-branded sock range is now available in individual pairs or as a box set online at Bombas.com.