4Licensing Launches Sports Group

4Licensing has launched a new subsidiary, 4LC Sports & Entertainment, which will specialize in the development of licensed products and programs for the sports and entertainment industries.

The new company will focus on the development of licensed apparel, merchandise and collectibles; partnering with brands to develop private label merchandise and accessories; and creating, developing and producing branded entertainment vehicles that provide product placement opportunities and promotional platforms.

4LC’s  board of directors as tapped 20-year industry veteran Mark Panko to lead the new subsidiary as president.