’47 Becomes Official Licensee of NASCAR Headwear, Apparel

’47, a sports lifestyle brand, has announced a new licensing affiliation with NASCAR to comprise a roster of licensed sports apparel and headwear. 

“Our partnership will bring premium quality and designs to the passionate NASCAR community,” says Dominic Farrell, president, ’47. “We believe ’47’s heritage of creating best-in-class headwear and apparel is a perfect match for the high expectations of the NASCAR fan.” 

“’47 is a brand that resonates with NASCAR fans and whose reach extends well beyond our world, making them a perfect partner to add to the NASCAR fan experience,” says Megan Malayter, managing director, licensing and consumer products, NASCAR. “Their iconic silhouettes, such as the Clean Up, are the ‘go-to’ styles for many and we’re thrilled to expand their NASCAR offerings through this deal.” 

Throughout this year, ’47 plans to create a series of fan-engagement moments at several key races, beginning with the DAYTONA 500, and support the partnership by utilizing content creators, influencers and celebrities.  

The licensing deal includes premium ’47 headwear and apparel for NASCAR Team Properties, a collectivized licensing trust, and its beneficiary members, including NASCAR, NASCAR-owned tracks, such as Daytona International Speedway, Darlington Raceway, Martinsville Speedway, Richmond Raceway, Talladega Superspeedway and more as well as teams, including Hendrick Motorsports, Joe Gibbs Racing, Richard Childress Racing, Roush Fenway Keselowski Racing, Stewart-Haas Racing, Team Penske, Trackhouse, 23XI Racing and others. 

’47’s premium NASCAR apparel and headwear is available for purchase on 47brand.com. It will also be available trackside at the DAYTONA 500.