The latest licensees appointed are Aykroyds and TDP Licensing (children's and adults' nightwear and underwear); BL Sports (bags and luggage); Cohen & Wilks International (infant and babywear); Football Mania (stationery and partyware); Grant Barnett (umbrellas); Hy-Pro U.K. (sports and outdoor toys); If Cardboard Creations (bookmarks);
Pyramid International (posters and fine art prints); Roy Lowe and Sons (casual socks); Samlerhuset (ingots); and Spearmark Housewares (drink bottles, lunchboxes and melamine tableware).
Yesterday, LOCOG launched Wenlock and Mandeville, the Olympic and Paralympic mascots, which will form an important part of the 2012 merchandise program.
"We are building an impressive team of licensees, from large to small, who will produce a fantastic range of London 2012 merchandise over the next couple of years," says Charlie Wijeratna, LOCOG's director of commercial negotiations. "Now we've welcomed our mascots Wenlock and Mandeville to the world, our merchandise program will really move up a gear. Our online shop is live and later this year we will open our first dedicated London 2012 shop. By the time we celebrate two years to go this summer, the merchandise and retail programs will be fully up and running."
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