April 6, 2018
Mass toy retailer Toys ‘R’ Us readies its annual gift guide.
The 96-page toy compendium is compatible with the company’s new app "The Geroffrey Shuffle," now includes an augmented reality experience that lends new dimension to featured toys.
The catalog will begin arriving in homes this week, with an abbreviated version available online and in local newspapers across the U.S. this Saturday.
“The arrival of the
Great Big Toys 'R' Us Book of Awesome
marks the kickoff of the time-honored tradition of children eagerly studying pages upon pages of the year’s hottest toys, curating their must-have lists for Christmas morning,” says Richard Lennox, senior vice president, chief marketing officer, Toys 'R' Us U.S. “Within the book, we created eight interactive lifestyle spreads that show the breadth of our assortment and make bold statements for some of the brands most beloved by kids.”
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