The campaign will start with a digital storybook (narrated by Neil Patrick Harris) and will feature moving pictures and digital interactions for families to enjoy together.
Available for free at
beginning Nov. 4, the story unfolds with three kids and the Target mascot, Bullseye, embarking on a holiday quest. A cast of characters from LEGO,
, "Teenage Mutant Ninja Turtles" and more join in on the holiday journey. Key moments from the story will be reflected in Target stores beginning Nov. 1, and via advertising, including 12 broadcast spots, beginning Nov. 4.
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