Oprah Opens E-Store

The O Store is currently featuring Peace Love Oprah merchandise, created by the Miami-based company Peace Love World. Select styles from the line, made popular by last fall’s "Oprah’s The Life You Want Weekend" tour, include t-shirts, hoodies, sweatshirts and tops. 

A handpicked selection of "O List" items, from

O, The Oprah Magazine

, are also available including some of Oprah’s favorite jewelry and accessories, appliances, gadgets and treats she has loved over the years. The O Store will also carry various merchandise from OWN network TV shows including

OWN has partnered with Delivery Agent to launch the new e-commerce platform and to create an omni-screen commerce solution that is integrated into television and social media platforms. 

“We are an ever-evolving brand and the O store is a new extension for us into the online retail space,” says Erik Logan, president, OWN: Oprah Winfrey Network. “This is a next step in connecting with our most loyal supporters, offering them a fun way to celebrate and be part of the OWN brand and what it represents.”