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NPD Reveals Winners of Annual Consumer Electronics Performance Awards

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The Consumer Electronics Industry Performance Awards noted consumer electronics brands that achieved specific benchmarks in 2021.

The NPD Group's technology division has announced the winners of its annual Consumer Electronics Industry Performance Awards. The awards recognized consumer electronics brands that achieved the top increases in market share in North America[1] and the fastest-turning brand per item in the U.S., Canada, and Mexico[2], according to NPD's Retail Tracking Service; as well as the top increase in online market share[3] in the U.S., according to NPD's Checkout service. 

"It's a pleasure to start the new year celebrating the industry's accomplishments, as well as honoring some of the consumer electronics brands that have achieved phenomenal success," says Ian Hamilton, president, technology sector, The NPD Group. "From entertainment and learning to security and work, this year's award categories represent just some of the many ways we are increasingly leveraging technology in our lives each day. Congratulations to all the winners!"  

Top Increase in North American Market Share  
LCD TV: LG Electronics  
Headphones: Samsung  
PC Gaming Accessories: Logitech  
Source: The NPD Group, Retail Tracking Service, U.S., Canada, Mexico, 12 months ending September 2021 


Fastest-Turning Brand Per Item  
U.S. PCs: Apple  
Canada PCs: Skytech Gaming  
Mexico PCs: Huawei  
U.S. Bluetooth Speakers: Ion Audio  
Canada Bluetooth Speakers: Anker  
Mexico Bluetooth Speakers: QFX  
Source: The NPD Group, Store-Level Enabled Retail Tracking, three months ending September 2021 

Top E-commerce U.S. Market Share Gain  
Mobile Phone Cases: OtterBox  
Fitness Trackers: Garmin  
Soundbars: JBL  
Baby Monitors: VTech  
Turntables: Victrola  
Security Cameras: Blink  

Source: The NPD Group, Checkout, 12 months ending September 2021 

  1. Based on dollar market share increase across North America (U.S., Canada and Mexico)  
  2. Based on weighted dollar/peso velocity per item for brands with distribution in retailers that represent at least 10% of NPD tracked CE sales. 
  3. Based on online dollar market share increase in the U.S. 


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