Kent & Curwen Plans London Flagship

Creative director Daniel Kearns and partner David Beckham will hope open the new store within London’s Covent Garden.

British heritage sportswear brand Kent & Curwen, in partnership with creative director Daniel Kearns and business partner David Beckham, will open its flagship store on Floral Street in Covent Garden, London.

The new store, designed by Paris-based Architecture & Associe, will lead a new global direction for the brand and the new store design will focus on a central box constructed from aged metal and hand blown green glass.

The Kent & Curwen location also reflects the retail heritage of Floral Street and marks its ongoing repositioning as a fashion and lifestyle destination.

“Floral Street has a genuine menswear heritage,” says Kearns. “I remember the buzz around the street in the early ‘90s when we all looked to Floral Street for what was new in men’s fashion. It is exciting to see that buzz returning to the street.”

Kent & Curwen is set to open this fall at 12 Floral Street.

“We are delighted that British heritage brand, Kent & Curwen, has chosen Covent Garden’s Floral Street as the location for their unique flagship store,” says Michelle McGrath, director, Capco Covent Garden. “The signing evidences the strategic vision for our estate, focusing on best-in-class retail and enhanced customer experiences through the curated approach to Covent Garden as a retail destination.”