Creative director Daniel Kearns and partner David Beckham will hope open the new store within London’s Covent Garden.
The new store, designed by Paris-based Architecture & Associe, will lead a new global direction for the brand and the new store design will focus on a central box constructed from aged metal and hand blown green glass.
The Kent & Curwen location also reflects the retail heritage of Floral Street and marks its ongoing repositioning as a fashion and lifestyle destination.
“Floral Street has a genuine menswear heritage,” says Kearns. “I remember the buzz around the street in the early ‘90s when we all looked to Floral Street for what was new in men’s fashion. It is exciting to see that buzz returning to the street.”
Kent & Curwen is set to open this fall at 12 Floral Street.
“We are delighted that British heritage brand, Kent & Curwen, has chosen Covent Garden’s Floral Street as the location
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