The toy retailer, and its confectionery shop FAO Schweetz, will debut at airports throughout the nation next year.
The new FAO outposts will feature a variety of goods including toys and candy in unique shopping environments that will help extend the brand’s reach.
“FAO has provided a magical experience for children for over 150 years and we are proud to keep this tradition alive by crafting transformative retail experiences in new environments,” says David Niggli, chief merchandising officer, FAO Schwarz. "Extending the enthusiasm surrounding our retail rollout to airports across North America is an exciting and natural progression for the brand, and we are thrilled to partner with Hudson Group, a leader in the space."
The FAO Schwarz retail locations are expected to open at the end of 2019.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.