Disney Store Fetes 30 Years

Celebration will feature new branded merchandise, in-store activations and more.

The Disney Store will celebrate its 30th anniversary with a host of exclusive products, in-store events and more.

In celebration of the milestone, the store has revealed a lineup of limited edition 30th anniversary products, which include a host of collectibles and an anniversary Disney Tsum Tsum set.

Furthermore, the store will also host a number of in-store events and activities, including a 30th anniversary parade, taking place every day through April 2, as well as the opportunity to hear stories and facts about Disney Store’s history. Consumers will also be encouraged to dance along the store parade route.

“For 30 years, Disney Store has helped fans and families around the world make Disney magic a part of their daily lives,” says Paul Gainer, executive vice president, Disney Retail. “We have continued to evolve and address not only the needs and interests of guests, but also the growing slate of Walt Disney Company brands and franchises, including Pixar, Marvel and Star Wars. We look forward to the future as we continue to deliver the very best of Disney at retail.”

The Disney Store first opened its doors in Glendale, Calif., in 1987. Today, it currently operates 340 stores worldwide as well as e-commerce sites in 10 countries.