The study also revealed that a total of 77 percent of Americans plan to celebrate Father’s Day and will spend an average of $133 per person, the second highest in the survey’s 15-year history. Last year, consumers spent $135 per person for a total of $15.5 billion.
“We are pleased to see consumer confidence continue to rise, leading to another near-record holiday spend on Father’s Day,” says Matthew Shay, president and chief executive officer, NRF. “Leading into the second half of the year, Americans are looking forward to treating their dads and retailers will be prepared to offer a variety of gift options that will create new memories on this special day.”
When it comes to gifts this Father’s Day, consumers plant to spend $2.2 billion on clothing (purchased by 43 percent of shoppers), $2.1 billion on gift cards (42
Additionally, the NRF found that 47 percent of consumers plan to give a “special outing” gift such as a concert, sporting event or dinner. Spending for this category is expected to top at $3.2 billion.
Finally, 39 percent of those celebrating the holiday will shop at a department store, 34 percent will shop online, 25 percent will head to a discount store and 24 percent will visit a specialty store. In addition, nearly half of smartphone users will use their device to make purchasing decisions.
“Special outing gifts have steadily grown in popularity for Father’s Day since their lowest point in 2009,” says Phil Rist, executive vice president, strategy, Prosper Insights. “These consumers, especially those between 18- and 24-years-old, want to offer something to their dads that is unique, thoughtful and allows for quality time on dad’s special day.”
Additionally, half of those surveyed plan to buy for their fathers or stepfathers (53 percent), followed by husbands (27 percent) and sons (10 percent).
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