Walmart Writes New Chapter with eBook Integration

Walmart has joined forces with Rakuten Kobo to offer a new digital book catalog online and in-stores.

License Global

August 22, 2018

1 Min Read

Walmart has joined forces with Rakuten Kobo to offer a new digital book catalog online and in-stores.

Walmart eBooks by Rakuten Kobo will give readers access to a digital book solution that complements Walmart’s existing book offerings as well as a new category previously unavailable at the retailer.

Highlights include:

  • Access to Kobo's library of more than six million books including New York Times bestsellers, indie books and children's titles;

  • A chance to subscribe to audiobook services for $9.99 per month plus one free title each month;

  • The opportunity to buy digital book cards in more than 3,500 Walmart stores that offer over 40 titles including The Power of Now by Eckhart Tolle, Astrophysics for People in a Hurry by Neil deGrasse-Tyson and Capital Gaines by Chip Gaines;

  • A chance to buy Kobo readers in-store and online, beginning today at Walmart.com.

Kobo Aura readers will become available in over  2,000 stores by the end of the week. launched today as well , and on Kobo eReaders.

Read more about:

Walmart

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like