Walmart Plugs into Japan

Walmart and Rakuten have opened the first Walmart eCommerce site in Japan, dubbed “Walmart Rakuten Ichiba Store,” via the Rakuten Ichiba internet shopping mall.

License Global

February 14, 2019

1 Min Read

The flagship retail location marries Walmart’s international capabilities and Rakuten's online insight to bring a new experience to shoppers in Japan. The digital Walmart store gives Japanese consumers access to a swath of U.S.-branded products including outdoor goods and toys, fashion apparel and more. To start, the store will feature 1,200 products.

Orders will be fulfilled in the U.S. and air freighted to Japanese customers with a policy that includes shipping, duties and tax. “We are very excited to be working with Walmart to bring a diverse product lineup of American brands at affordable prices to Rakuten Ichiba users in Japan,” says Shunsuke Yazawa, executive officer and vice president, marketplace business, Rakuten.

“Through the opening of the Walmart Rakuten Ichiba Store, we hope to make Rakuten Ichiba an even more attractive destination for online shoppers in Japan.”

The Walmart Rakuten Ichiba Store is part of a strategic alliance between Walmart and Rakuten that was announced in January.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like