U.S. Polo Assn Opens Flagship in Brazil

Fashion brand, U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store in Brazil this month, in partnership with its Brazil Licensee, Alpar do Brasil.  

The 1000-square-foot flagship store is located at Morumbi Mall, in São Paulo. Additional store openings are planned in Brazil for later this year and beyond, anticipating more than 60 stores across the country over the next five years. An e-commerce site is slated to launch this month as well. 

The flagship store will house the latest men's and women's sportswear collection. Shoppers on the southern coast of Brazil will also experience the classic contemporary store design concept, with coordinated color collections and design touches that evoke the connection between the U.S. Polo Assn. brand and the sport of polo. Colorful polo shirts will be the center of attention and U.S. Polo Assn.'s classic red, white and blue will be highlighted among other fall-inspired colors. The fall/winter 2022 collection will be showcased as well and is divided into three capsules focusing on important seasonal trends. 

The store will be celebrating its official opening on April 28. The event will include product giveaways, polo players and influencers, with special guest appearances and more.  

"We have been eager to expand our global brick-and-mortar strategy in Brazil," says J. Michael Prince, president, chief executive officer, USPA Global Licensing, the company that manages and markets the U.S. Polo Assn. brand across 194 countries. "We are thrilled to partner with Alpar do Brasil, an outstanding leader in the retail industry in this country. We look forward to building and developing our partnership in the coming years with more stores and a strong digital presence." 

The U.S. Polo Assn. brand is being brought to Morumbi Mall by the brand's licensing partner, Alpar do Brasil, which partners with some of the leading sport and fashion brands in the world.  

"The country of Brazil is favorable to production, sales, technology, increase in jobs and productivity, both for the textile and clothing sectors," says Marcus Vinicius Conte, chief executive officer, Alpar do Brasil. "It is the ideal time to partner with U.S. Polo Assn., a global leader in sport-inspired lifestyle apparel, footwear and accessories. We know that the Brazilian market will love what this partnership has to offer, both in-store and online."