Target Reveals Top Toys ListTarget Reveals Top Toys List

Licensed merchandise continues to dominate the retailer’s annual toy guide.

Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.

“It’s hard to call it work when you consider how much fun we’ve had putting together our list of Top Toys for 2016,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “And while we’re just coming into fall, we know kids and parents alike spend months plotting and planning their must-haves. With these top picks, along with nearly 1,800 new or exclusive products, there’s such to be something that will brighten every face this holiday season.”

Target’s 2016 Top Toys List includes:

Preschool

Kids

Tweens

Teens