Spread Group Adds New Licensing HeadSpread Group Adds New Licensing Head

Spread Group has appointed Sven Burscher as its new head of licensing, in a move that emphasizes the expansion of its licensing business.  

Burscher will be responsible for Spread Group's licensing portfolio, with a special focus on international marketing strategies. Effective immediately, he will be responsible for the company's current roster of its licensing properties worldwide, including Warner Bros. Entertainment, Zag, Sesame Workshop, Kiddinx and Sony Music.  

Burscher started in the licensing industry in 2014 and worked with major rights holders such as Peanuts, Universal, Hello Kitty and Sesame Workshop. He led the development of WildBrain CPLG's e-commerce business as brand and retail director and played a key role in the licensing agency being named "Agency of the Year" at the International Licensing Awards in 2020.  

"My goal is to further strengthen licensing as a strategic business area and to form new collaborations with international best-in-class partners,” says Burscher. “Furthermore, I would like to increase the visibility of the range of our licensing topics and exchange ideas directly with our licensors. This includes, for example, increased representation at the top licensing trade shows. I’m very excited about these new challenges at Spread Group."  

Over the past four years at WildBrain CPLG, Burscher saw the expansion of the agency’s licensing portfolio both in brick-and-mortar retail, with clients such as Lidl and Puma, and in e-commerce with Spread Group.  

"We valued Sven highly as a WildBrain CPLG consultant,” says Dr. Julian de Grahl, chief executive officer, Spread Group. “He has a great passion for e-commerce and we are very happy to welcome him to Spread Group. “With him, we have exactly the right executive on board to continue the growth in our international licensing business."