Sequential Brings Franklin Mint to HSNSequential Brings Franklin Mint to HSN
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
April 6, 2018
Sequential Brands Group has entered into a long-term partnership with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Sequential acquired The Franklin Mint brand, which celebrates its 50th anniversary this year, in November 2013.
“Our partnership with HSN is an important step in a multi-year strategic plan to reintroduce The Franklin Mint brand to a global audience,” says Rick Platt, group president, brand management, Sequential Brands Group. “Over the past year, we have begun to strengthen the distribution channels for this historic brand by securing multi-channel retail relationships, re-launching its website in partnership with Delivery Agent and adding exciting new product categories.”
The brand debuted on HSN Friday with a range of exclusive products including the Jackie O pearl necklace and earrings collection, replicas of the original Louis Comfort Tiffany Lamps currently on display at the Metropolitan Museum of Art, limited edition military timepieces and an exclusive Pope John Paul II collectible.
The HSN TV launch was presided over by Elyse Luray, one of the hosts of "History Detectives" on PBS and host of the SyFy series "Collection Intervention." All items are also available now on HSN.com.
“We look forward to working with The Franklin Mint and reintroducing this iconic American retail brand to our customers,” says Anne Martin-Vachon, chief merchandising officer, HSN. “Through this new partnership, HSN will be able to offer our customers an impressive array of collectibles that commemorate important moments in history and strengthen the bonds between family and friends.”
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