April 6, 2018
Overstock.com is collaborating with recording artist and reality TV star Bret Michaels for a curated e-store and branded products.
Michaels is best known as the front man of the rock band Poison and star of VH1's "Rock of Love with Bret Michaels." He was also the season nine winner of NBC's "Celebrity Apprentice."
The partnership launched Monday with the opening of the Live Bret Michaels online store, curated by Michaels for the online shopping website. Overstock.com has also signed on as a sponsor for Michaels' worldwide True Grit tour, taking place now, and Michaels will appear in a number of advertisements for the online retailer.
As the collaboration moves forward, Michaels will also begin working with Overstock.com to develop branded products that will be available exclusively on the shopping website.
"We are excited to launch the Live Bret Michaels store of curated products that reflect Bret's life and style, both on and off stage," says Stormy Simon, president, Overstock.com. "We are even more excited to be the licensee for Bret's upcoming branded line of products focusing on home and lifestyle trends, to be sold exclusively on Overstock.com."
Read more about:Overstock.com
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