March 20, 2023
Neiman Marcus, in partnership with Ferragamo, announces the addition of the women’s ready-to-wear category concurrently with the luxury fashion house’s debut collection from Maximilian Davis, the new creative director.
Ferragamo will activate in-store moments, customer experiences and offer exclusive products for the Neiman’s customer. Seven stores across the country will host pop-up installations and feature store windows and visual displays that bring Ferragamo's new red Pantone color across varying interpretations. The shoppable installations showcase items in vitrines, which are filled with sand dyed in Ferragamo red.
“Our customers come to us for extraordinary experiences, and we are excited to partner with Ferragamo on this unique expression of their brand that comes to life through activations and exclusive product offerings as part of our strategy,” says Lana Todorovich, chief merchandising officer, Neiman Marcus. “As a global leader in the luxury industry, Ferragamo is one of our longstanding brand partners and it's exciting to see Maximilan’s new creative direction for the house. We believe our customers will be instantly drawn to this playful and elegant collection across multiple categories, including the launch of women's ready-to-wear.”
Through the category expansion, Neiman Marcus will have six exclusive men’s and women’s looks from the spring/summer collection, and a selection of wholesale exclusive handbags.
“We have an incredible history with Neiman Marcus,” says Daniella Vitale, chief executive officer, Salvatore Ferragamo, Americas. “Our founder, Salvatore Ferragamo won the Neiman Marcus Award in 1947, followed by his daughter Fiamma Ferragamo in 1967. They have long held a unique position in luxury with a loyal client and excellent customer service. With deep roots between us, we are thrilled to partner with Neiman Marcus in a way that brings Ferragamo into the future and is reflective of the brand’s new modern look under the creative direction of Maximilian Davis.
Read more about:Neiman Marcus
About the Author(s)
You May Also Like