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Retailer and entertainment company create holiday magic to enchant customers with “Wish”-themed gifts, visuals and culinary treats.

License Global

November 22, 2023

2 Min Read
"Wish" activation at a Neiman Marcus location in North Park, Dallas.
"Wish" activation at a Neiman Marcus location in North Park, Dallas. Neiman Marcus

Neiman Marcus and Disney have announced a multi-faceted collaboration. The luxury retailer recently unveiled its 2023 Fantasy Gifts, including a Disney “Your Wish Come True” gift inspired by the “Wish” animated film. 

Neiman Marcus brings the movie to life across all three facets of its integrated retail model with exclusive movie-inspired products, a themed holiday tree, windows, and specialty culinary treats. 

“Our goal is to create the ultimate holiday destination for all of our customers, providing them with extraordinary luxury experiences and curated gifts in our stores and across our digital channels,” says Ryan Ross, president, Neiman Marcus and head, NMG Customer Insights. “Bringing two iconic magic makers together for this collaboration has been an honor and one that will resonate with customers of all ages this holiday season and beyond.” 

In celebration of the Fantasy Gift and the release of Disney’s “Wish,” the retailer has partnered with jeweler, Walters Faith, to offer customers an exclusive movie-inspired collection. Featured pieces include a whimsical pendant, cocktail ring and earrings made with sapphires, diamonds and 18-karat rose gold. 

To further bring this collaboration to life, additional Neiman Marcus stores unveiled “Wish”-themed windows, and all store restaurants are offering specialty “Wish”-inspired drinks and desserts during the holiday season. The Big Wish cocktail features vodka, orange liqueur, white cranberry juice, bubbles and stars, and the Little Wish mocktail features pea flower-infused tea, pineapple, honey and stars. Customers can also enjoy a sparkly Wish Tart pastry filled with pomegranate, lime and cream. 

Related:Mattel Unveils Toy Line for Disney’s ‘Wish’

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Customers can “have their wish come true” this holiday season at the Neiman Marcus Beverly Hills store, where an exclusive, “Wish”-themed holiday tree sculpture has been unveiled. The installation depicts Star building the tree with a ball of yarn like the character does in the movie.  

“Neiman Marcus is the ultimate holiday destination, surprising and inspiring our customers with the ultimate luxury fashion and gifting assortment and countless magical experiences,” says Nabil Aliffi, chief brand officer, Neiman Marcus. “Our collaboration with Disney seamlessly weaves magic and luxury together to transform the ordinary into the extraordinary for our customers.” 

About the Author(s)

License Global

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