Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
January 6, 2022
Retail. It’s a hot button topic for a host of reasons – the supply chain challenges, shelf space, the brick-and-mortar vs e-commerce question – but to Marc Low, senior vice president and general manager, global lifestyle, Universal Brand Development, a division of NBCUniversal, it’s simply a wonderful stage as the studio powerhouse shows up at retail across its biggest categories, from apparel to accessories, home, food, beauty and more.
License Global: Retail is the theme of License Global’s December issue for good reason – ’tis the season! How is NBCUniversal tackling retail around the globe, and what channels are a focus, specifically for the different lifestyle categories?
Marc Low: Well, the short answer is all channels. We work in so many countries around the world that are in different stages of development – some are modernized and some are more traditional. Our goal is to ensure that our products are wherever our consumers shop, whether that’s online or brick-and-mortar. That said, I’d say there are three areas that we’re really focusing on. The first is online, and we are really developing our presence in that space, which, as I’m sure you’re aware, has only accelerated, especially on the apparel side of the business, where we’ve been beefing up our print-on-demand business. We’ve also been looking at some direct-to-consumer brands specifically that have no brick-and-mortar space and we’ve been partnering with some of them through licensees or through direct models. The crux of our business is still multi-channel retail. It allows us to cover everything from fashion and accessories to bedding and home products, food, beauty and care.
How do you see lifestyle categories evolving at retail in 2022? What trends are NBCUniversal adapting to at market?
If you look at what’s happening, there’s so much change right now, but in that change, there’s an incredible amount of opportunity that we’re really excited about. We’re seeing new trends emerging or accelerating, particularly for products that are sustainable…
Want to learn more? Check out the December issue of License Global, out now!
Read more about:NBCUniversal
Vice President, Content and Strategy, Informa Markets Global Licensing Group
Amanda Cioletti is the Vice President, Content and Strategy, for Informa Markets' licensing group.
Cioletti has more than two decades of experience in the business of news and publishing, and 13+ years in the licensed consumer products/B2B content space, having spent a bulk of her career nurturing the License Global and Global Licensing Group at Informa brands.
When not writing, reading or researching the many verticals that encompass the wonderful world of licensing, Cioletti spends her time with her family and friends in the wilds of Colorado.
You May Also Like
PoweraA To Launch Licensed ‘Fortnite’ Gaming AccessoriesFeb 20, 2024
Angie’s Boomchickapop Intros Cinnabon Drizzled Kettle CornFeb 20, 2024
Govee Announces Dune-Inspired TV Backlight PackagingFeb 20, 2024
Sony Pictures Television Licenses ‘Twisted Metal’ to Hulu JapanFeb 20, 2024