Macy's Buys Beauty Company

Macy’s has acquired the beauty products and spa services retailer Bluemercury for $210 million in cash.

Bluemercury, based in Washington, D.C., currently operates about 60 specialty stores in 18 states as well as an online business.

Products include high-end luxury beauty brands and the proprietary skincare brand M-61 and most locations also feature an in-house spa.

“Beauty is a core signature business for Macy’s and Bloomingdale’s and a continued platform for our company’s profitable sales growth," says Terry J. Lundgren, chairman and chief executive officer, Macy’s. "With Bluemercury, our company can access a new channel to reach additional customers, add new dimensions to our product offering and apply our expertise in omni-channel retailing. Our plan is to operate and significantly expand Bluemercury stores as a standalone business with an enhanced omni-channel component for a seamless customer experience across stores, online and mobile. Concurrently, we also plan to add selected Bluemercury products and boutiques to Macy’s stores nationwide.”