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Konami Signs The Wildflower Group to Launch ‘Yu-Gi-Oh!’ E-Comm Destination

A one-stop shop for “Yu-Gi-Oh!” gear has launched.

License Global

October 22, 2020

1 Min Read

“Yu-Gi-Oh!” is launching a new e-commerce shopping experience with The Wildflower Group, offering a curated collection of anime-based designs and offerings for the uber-fan.

The Wildflower Group is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

“This will be a fantastic shopping experience for ‘Yu-Gi-Oh’ fans,” says Michael Carlisle, principal, The Wildflower Group. “The merchandise will be carefully curated by Konami Cross Media’s New York team and our creative designers, which is comprised of veteran e-commerce experts adept at building multimillion-dollar digital experiences.”

The new project is under the direction of TWG Konnect, the e-commerce division of The Wildflower Group. The “Yu-Gi-Oh!” site (https://shop-yu-gi-oh.com), unveiled to coincide with New York Comic Con, kicked off with an exclusive limited collection of “Yu-Gi-Oh!” merchandise.

“E-commerce has become an essential way of shopping, especially during the pandemic,” says Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media NY. “Working closely with TWG Konnect, we are aiming to create a bigger and bolder shopping experience for ‘Yu-Gi-Oh’ fans and to capitalize on current trends in e-commerce shopping and marketing. This new website will be a one-stop-shop for ‘Yu-Gi-Oh’ merchandise that is unique to the franchise.”

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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