January 27, 2023
Kith has announced the opening of the brand's newest flagship store, Kith Beverly Hills, on Feb.3. This will be Kith's second store in Los Angeles and its 10th global flagship. Located on Rodeo Drive, the 5,500 square-foot space will carry Kith's men's, women's and kid's lines and multi-brand apparel, footwear and accessories. Inside is also a Kith Treats bar serving their full menu of ice cream and cereal specials.
Ronnie Fieg, founder, chief executive officer and creative director, Kith, designed the new flagship with signature elements of Kith's retail concept, adjusted with unique details that speak to its Beverly Hills setting.
Upon entering the space, customers will see an entrance threshold constructed entirely from Travertine Bianco, which extends into the staircase and hallway, broken up by built-in brass shelving and anchored by a rear wall engraved with the Kith logo.
Further into the shop are dedicated spaces for menswear, womenswear, accessories and childrenswear with Verde Paradiso marble, accents of oak and walnut wood paneling, tinted plaster and brass. Kith's signature shoe room features two Daisy-inspired wood benches designed by Mark Jupiter, and shoes are displayed on crystal Tiffany shelves.
Ronnie Fieg and ASICS have reprised their long-standing partnership by introducing the Gel-Lyte III Remastered – Super Orange to celebrate the opening. The duo also brought back the original ASICS box and hang tags.
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