Justice Retail Stores Build New ActivationsJustice Retail Stores Build New Activations

Hosting build workshops and displaying both “Friends” and Disney sets, the LEGO Group has arrived in retail chain Justice with the aim of engaging young girls in creative play.

Signing a new brand extension partnership with Justice, the new collaboration aims to build confidence and creativity through construction play across the store’s core consumer base.

Promoting new Disney lines ahead of the upcoming release of “Frozen 2” in November, products on display next month include Arendelle Castle, Elsa’s Jewelry Box and Olaf.

The new LEGO deal will become active across all Justice stores this month with 300 participating shops hosting a “Build & Shop” event on Nov. 10.