Haulathon, a Month-Long Global Collectors’ Event, is Now Live

National Entertainment Collectibles Association (NECA) and Target’s Haulathon, a global collectors’ event featuring exclusive figures and collectibles, has launched. 

The four-week collaboration between NECA and Target began on March 18 with exclusive merchandise available at Target stores and Target.com within the U.S. and internationally at Haulathon.com. New products will be available to purchase online every Friday at 8 a.m. CDT. 

Haulathon products include figures and merchandise featuring the Teenage Mutant Ninja Turtles, “Back to the Future,” Gargoyles, Hello Kitty, Elvira, Universal Monsters, “Evil Dead,” Bob Ross, Gremlins and more. Haulathon also features the exclusive debut of David Hasselhoff’s Malibu Dave clothing line. More collectibles and figures are available including Haulathon Collectible Swag Sets, as well as Kidrobot Phunnys featuring Mickey, Minnie, Kermit and others. 

Haulathon exclusives include signed variants by Howie Mandel for Gremlins, Cassandra Peterson for Elvira, RuPaul for Chia Pet and Kevin Eastman for Teenage Mutant Ninja Turtles. 

Paired with the pop culture icons that helped inspire their creation, celebrities promoting the event include Kevin Eastman, (co-creator, Teenage Mutant Ninja Turtles), Cassandra Peterson (Elvira), Howie Mandel (Gizmo from “Gremlins”) and Paul Fusco (“Alf”). Panel events featuring talent will be held each week and will stream exclusively on Haulathon’s social media accounts and Haulathon.com. 

The licensing partnership between NECA and Target is produced by Radical Share, a global digital marketing agency handling Haulathon’s social media, influencer, publicity, marketing, email and e-commerce.