Gap Shuttering Hill City Brand

The brand will shutter “over the course of the year.”

License Global

June 8, 2020

1 Min Read

Hill City, a men’s athletic brand launched in October 2018 by Gap, is winding down business.

“We are living in unprecedented times with unprecedented consequences, forcing us all to make and face tough calls,” says Gap in a blog post. “And the difficult decision has been made to shut down Hill CIty. We are extremely sad. This is our passion brand. But it is also this passion, that brings us a ton of pride and gratitude. Thank you for believing in a small team with a dream. Thank you for ever even thinking about us when it came to getting dressed in the morning. And thank you for being the best customers that we could have ever asked for.”

Gap says the Hill City brand will shutter “over the course of the year.” The brand will still be restocking some styles and dropping new ones until the business completely winds down.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like