First BT21 Pop-Up Shop Hits London

CPLG has brokered a deal with Bravado to create a pop-up shop offering a collection of BT21 merchandise.

The range will feature all eight BT21 characters including Koya, RJ, Shooky, Mang, Chimmy, Tata, Cooky and Van. Each item will be available at the secret pop-up location in Camden, London.

“BT21 is a global phenomenon, and bringing BT21 to customers in this first London pop-up will further drive BT21’s popularity and widen its appeal in the U.K.,” says Stacy Scimia, category and retail director, CPLG U.K. " We are very excited about this pop-up shop launch and the range of bespoke BT21 London merchandise that we believe customers will love!”

BT21 is a new property created through a collaboration between Line Friends and global boy band BTS. The London pop-up follows a series of BT21 pop-up shops in Toronto, Canada.