Chupa Chups Pop-Up Opens in Shanghai

The Shanghai mall has chosen Chupa Chups to create a sweet Christmas event.

License Global, Content Editor

December 2, 2019

1 Min Read
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For Christmas 2019, The Vanke Shopping Mall in Shanghai, China has chosen Chupa Chups to create a sweet pop-up experience.

The installation celebrates the origins and the heart of the Chupa Chups brand by simulating a Chupa Chups “factory.” The installation combines the brand’s heritage as well as artistic installations and fun interactive pieces for kids.

In addition to the interactive portions of the pop-up, fans will be able to pick up confectionaries as well as licensed Chupa Chups products at the pop-up, all the while soaking up the Christmas-themed décor.

Chupa Chups fans in China will be able to visit the pop-up from Nov. 22 to Jan. 5.Well-known lollipop brand Chupa Chups has developed a lifestyle licensing program worldwide. The brand finds new ways to transfer its fun essence and color to an ever-expanding universe of lifestyle products and retail experiences, including this pop-up.

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Chupa Chups

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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