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The Brand Liaison To Rep Bill Blass

The Bill Blass Group has selected The Brand Liaison to lead licensing efforts for select licensing retail programs.

License Global

April 3, 2019

1 Min Read

The Bill Blass Group has selected The Brand Liaison to lead licensing efforts for select licensing retail programs. 

The Brand Liaison is currently looking for best-in-class licensing partners for both mens and women's fashion, at better tiers of distribution, department store, specialty and club.

“We are very focused on maintaining the rich history of the Bill Blass legacy as we seek to build the brand through our own distribution and select licensing programs,” says Alex Trubetskoy, senior vice president, Bill Blass Group. “We selected the Brand Liaison as they share our strategy for selecting licensing partners and programs consistent with these goals.”

“He is an American icon,” says Steven Heller, president, The Brand Liaison. “We look forward to attracting licensing partners that will continue his legacy.”

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The Brand Liaison

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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