Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
Heritage and lifestyle brand Barbour has partnered with Snowman Enterprises to launch its new Christmas campaign based on The Snowman and The Snowdog.
Titled Gifts They’ll Always Remember, the campaign is centered on a 60-second animated film that tells the story of an adult Billy, the young boy from The Snowman and The Snowdog, remembering the year he was given a gift from Father Christmas.
During the short, he is transported by The Snowman to his garden where he sees The Snowdog and remembers the gift that Father Christmas gave him was a dog collar. He puts it around The Snowdog’s neck, resulting in a magical transformation. The film ends by coming back to the present with an adult Billy, smiling and holding a dog in his arms.
“We’re absolutely thrilled to be partnering with Barbour for their Christmas campaign,” says Damian Treece, brand manager, Snowman Enterprises at Penguin Ventures. “The Barbour adaptation of Raymond Briggs’ Father Christmas in 2011 was brilliantly conceived and continuing the creative journey through to The Snowman and The Snowdog felt like the perfect fit. The campaign brings together two iconic British brands, centering on the shared values of both Barbour and The Snowman. For the first time we have developed custom animation outside of the original story arc of The Snowman and The Snowdog and we can’t wait to see the response.”
The campaign is now available online via Penguin and Barbour’s social media channels, Facebook, Twitter, Instagram, Pinterest, Tumblr and YouTube. A series of blog content inspired by the film will also be featured throughout November and December on Barbour.com.
Meanwhile, beginning Nov. 14, Barbour’s retail locations will promote the campaign through point of sale, windows, in-store gift tables and exclusively designed carrier bags. Books and DVDs of The Snowman and The Snowdog will also be available.
“We are delighted to be working with Snowman Enterprises to bring our Christmas campaign to life,” says Paul Wilkinson, director, global marketing, Barbour. “Dogs are such an important part of the Barbour way of life that we knew that an association with The Snowman and The Snowdog would appeal to our customers! It is a very special book and film, which recreates the nostalgia of childhood and the joy of giving at Christmas time. Barbour is a brand that evokes fond memories of shared times and places, and Gifts They’ll Always Remember feels true to what happens when you gift Barbour at Christmas time.”
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024