ABG Rings-Up Partnership with Bolt

The new partnership brings Bolt’s single-click checkout experience to ABG’s portfolio of companies.

License Global

November 21, 2020

1 Min Read

Authentic Brands Group has announced a strategic partnership focused on Bolt’s checkout experience platform. 

The partnership will see ABG's global e-commerce network leverage Bolt’s checkout, payments and fraud protection technology. The first brand to utilize the platform will be Forever 21.  

ABG has a global portfolio of brands including Lucky Brand, Brooks Brothers, Aéropostale, Juicy Couture, Nautica and Sports Illustrated. The company believes this partnership jump starts ABG’s mission to bring unprecedented value to its customer base through a single-click checkout experience that’s optimized for any device. 

“It has never been more important for ABG to invest in technology for a better buying experience,” says Corey Salter, chief operating officer, ABG. “We are excited to introduce Bolt’s checkout platform to our brand customers just in time for the holiday season.” 

Read more about:

Authentic Brands Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like