Disney - Case Study into Growth of Consumer Products

An exclusive look at how Jimmy Pitaro is driving new growth in multiple ways for Disney Consumer Products and Interactive Media.

April 10, 2018

The evolution of Disney Consumer Products and Interactive Media, driven by new content, innovative products, experiential events and digital integration over the past several years, has produced record results for the world’s largest licensor at retail, and it has also expanded its diverse and multi-generational fan base worldwide.

“The focus is on developing, cultivating and advancing the franchises across our core brands,” says Jimmy Pitaro, chairman, Disney Consumer

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